http://www.nytimes.com/2015/03/31/business/media/jay-z-reveals-plans-for-tidal-a-streaming-music-service.html?ref=technology&_r=0
- On Monday, Jay Z, the rap star and entertainment mogul, announced his plans for Tidal, a subscription streaming service he recently bought for $56 million.
- Facing competition from Spotify, Google and other companies that will soon include Apple, Tidal will be fashioned as a home for high-fidelity audio and exclusive content.
- Jay Z’s strategy is that a majority of the company will be owned by artists.
- The move may bring financial benefits for those involved, but it is also powerfully symbolic in a business where musicians have seldom had direct control over how their work is consumed.
- Tidal, which makes millions of songs and thousands of high-definition videos available in 31 countries, will have no free version.
- Instead, it will have two subscription tiers defined by audio quality: $10 a month for a compressed format (the standard on most digital outlets) and $20 for CD-quality streams.
- Jay Z described his vision for Tidal as an outlet where musicians and fans “can all just camp out and listen to music,” and where artists would “always be on album cycle,” meaning in constant promotion mode.
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