- The livestreaming app was the "SXSW sweetheart" this year, despite having only launched on February 27.
- Even people like, Jimmy Fallon is streaming his life using Meerkat.
- Rubin decided to dedicate his entire team to work on Meerkat after the app's popularity exploded.
- Several people said it broke their record for the longest Meerkat stream they had ever watched.
- The app branching out to work with other platforms, like Facebook or Tumblr.
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